Chart of the Day

Throng provides Breakfast’s ratings since axing Paul Henry:

After 12 months of collecting the data, we’re now able to show you how Breakfast has fared without the polarising enigma that is Paul Henry.


The ratings for the year to date, compared to last year, are down approximately 14%.

The spike at the start of 2011 is due to the Christchurch earthquake. This plot shows a 10 point moving average.

Source: Nielsen Television Audience Measurement, All 5+, 7am-8am, Feb – Oct


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