Great Campaign Ads, Ctd

In this ad Clinton attacked Bush’s famous “Read my Lips” promise. It saw Bill Clinton run as a fiscal conservative against a Republican.

Bush’s eventual opponent?Bill Clinton?used the broken pledge to great effect late in the campaign. In October 1992 a television commercial, designed by campaign strategist?James Carville, had Bush repeating the phrase to illustrate Bush’s perfidious nature. It was regarded as one of the most effective of all of Clinton’s campaign ads. The tax reversal played a central role in reducing the public’s opinion of Bush’s character. Despite the variety of scandals that affected Clinton during the election, polls showed the public viewed Clinton and Bush as similar in integrity.?Clinton’s most effective ad, the “How’re you doin” spot, also included a clip of the broken pledge.