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In this ad Clinton attacked Bush’s famous “Read my Lips” promise. It saw Bill Clinton run as a fiscal conservative against a Republican.

Bush’s eventual opponent Bill Clinton used the broken pledge to great effect late in the campaign. In October 1992 a television commercial, designed by campaign strategist James Carville, had Bush repeating the phrase to illustrate Bush’s perfidious nature. It was regarded as one of the most effective of all of Clinton’s campaign ads. The tax reversal played a central role in reducing the public’s opinion of Bush’s character. Despite the variety of scandals that affected Clinton during the election, polls showed the public viewed Clinton and Bush as similar in integrity. Clinton’s most effective ad, the “How’re you doin” spot, also included a clip of the broken pledge.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

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