Greenpeace now using dodgy infographics

The use of infographics is good, refreshing even, but of you are going to use infographics to prove a point then you could at least get them right.

Greenpeace is the latest organisation to use infographics and they are pretty good…at telling a story they want told.

They still lead readers down the proverbial garden path allowing them to see and ever increasing problem growing before them with going back to reference the original supposition. I also think their scale on the barrels in the second last image is deliberately wrong. If you use the little human that they have used as a guide then that human appears to be 3m tall as are the barrels of oil. This must be deliberate.

Then they leave out the human shape totally in the last image which is meant to represent the Deepwater Horizon spill. The scale is monstrously off in that image as well.

They totally fail to compare Deepwater Horizon with Rena. You see they are conflating issues to prove a point. We know DWH was an unmitigated disaster, no debate, but Phil Goff and the Greens and now Greenpeace are likewise calling Rena an “unmitigated disaster”. Except the scale is massively different.

I have added the total fuel load of Rena and using the Skytower as a reference matched the real size of the barrels and also left the speck that is a human at the bottom. Don’t get me wrong. Any oil in the water is bad, but if we are going to have infographics could we please have ones with proper scales. Greenpeace have deliberately increased the scale of the barrels compared with the height of the skytower.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.

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