Labour is the nasty party, Ctd

Labour continues to prove they are the nasty party. They have actually abandoned any semblance of rationality and Key Derangement Syndrome has set in.

For more than 6 years they have run smear campaigns, botched investigations into John Key’s background, told outright lies and attacked him for the way he speaks, the way he walks, the way he dresses.

It hasn’t been a good plan, for more than 6 years they have attacked John Key and he remains New Zealand’s most popular Prime Minister since records began.

Their own focus groups have been telling Labour for months if not years that attacks on him don’t work, that Labour voters in fact like John Key. Yet the “brains trust” of Labour’s campaign persists in the negative, they persist in the nasty and they persist in ignoring their focus groups and internal polling.

Tonight they launch a new phase in the attacks and focus on personality that Phil Goff promised not to focus on.

Here is an email sent out by campaign strategist Trevor Mallard:

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