Language Matters, Ctd

Phil Goff and Labour are in hiding, their campaign start has been universally panned but pundits, commentators and bloggers alike. Their election video has been parodied immediately and they are now mangling the language of the campaign with some pretty simple mistakes.

In reacting to John Key’s comments about the missing action team caption Phil Goff immediately reinforces that Labour is the nasty party:

“John Key calls himself the ‘skipper’ of his party. Well, he can certainly claim credit for running this country aground.”

He was happy to go toe-to-toe with Mr Key at any time, and accused Mr Key of being “gutless” and failing to front up for tough media interviews.

“We’d rather stand by [our policies] this election than rely on simply smiling and waving.”

I thought Labour was focussing on policy not personalities and then in his first outing what does Phil Goff do? He goes deeply personal. Talk about muffing the message, talk about going nasty, and talk about ignoring your own party’s plan to talk only about policy rather than personalities.

Language matters in politics and Phil Goff fails.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.

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