Once upon a time

Once upon a time Labour was happy to extoll the virtues of its leader. 1969 was the year, Norm Kirk was the leader and Phil Goff had just joined the party:

This 1969 advertisement for the Labour Party emphasised the leadership qualities of Norman Kirk and sought to capitalise on a public mood for change as that turbulent decade drew to a close. It screened in full colour in cinemas and in black-and-white on television (colour TV wasn’t introduced until 1973). Its striking split-screen imagery and pop-styled theme song were clearly aimed at younger voters, a potentially important audience in an election when the voting age was lowered from 21 to 20 (it would be reduced further, to 18, in 1974).

Then again Phil Goff isn’t a Norm Kirk is he?


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