The messaging is all wrong

Clare Robinson doesn’t think much of Labour’s ads:

But a political advertising expert is critical of the ads.

“The image of the man alone walking on the banks of the river… all they do is amplify the message about Phil Goff not being popular, not having friends, not being able to get along with people,” says political communication expert Claire Robinson.

Labour are in la-la land. Is Grant robertson actually a sleeper agent for National:

It wants to debate policy and does not want a popularity contest with Mr Key – because he is so popular.

“Obviously Key is tremendously popular but policy is important,”

Sheesh, you don;t mention the enemy, but worse if you do you at least mention your own team, Robertson fails on both counts.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.

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