The No Campaign Campaign, Ctd

Continuing on my series about Labour’s No Campaign Campaign. One small article in the NZ Herald yielded so much information about Labour that I have decided to split it up into several posts.

If you could map the actions of Bill English’s 2002 campaign against the 2011 Labour party campaign you will see the exact same follies and delusions. Multiple policy releases that are mostly tl;dr, poor caucus discipline, rogue candidates, and an invisible leader.

Labour have failed not only Campaigning 101 but also Sales 101. Brian Tracy says in his sales training courses that a salesman (politician) has two ears and one mouth, and you should use them in that ratio. Labour has yapped, and whined, and talked and they have not listened.

If they had listened they wouldn’t be releasing stupid policies like their Back to the Future labour policy, their gay marriage (shhhh don’t say gay marriage out loud) policy, and an Interfaith policy that is long on weasel words and short on meaning.

All Labour wants to do is talk and hector and lecture, using their mouths and ears in the exact opposite ratio to what is needed.

No wonder they have a No Campaign Campaign.

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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story.  And when he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet.   Cam Slater doesn’t do quiet, and as a result he is a polarising, controversial but highly effective journalist that takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him.  But you can’t ignore him.