The No Campaign Campaign, Ctd

Continuing on my series about Labour’s No Campaign Campaign. One small article in the NZ Herald yielded so much information about Labour that I have decided to split it up into several posts.

I am often asked about content for websites, or brochures or sometimes media advice about what and how much they should say.

My advice is always the same. Say as little as possible, stay on message and don’t give your enemies any additional information.

It is the same when dealing with legal attacks. Political attacks are much the same. The opposition will hurl a whole lot of allegations and questions and accusations. The foolish respond, in detail. In politics less is actually more. Responding is explaining and explaining is losing.

So what possessed Grant Robertson to wax lyrical about Labour, their advertising and their thoughts about the merits of a campaign launch is beyond me.

It has allowed me, and more importantly their enemy, National, to get into their heads and understand where they are at 4 weeks out from the election.

I have managed four separate blog posts out of that one article of less than 500 words. Four blog posts about different political aspects of labour’s No Campaign Campaign.

There are times for talking and times for silence. When a journalist comes asking questions, think very carefully about what you say, how much you say and when you say it.

Claire Trevett only had 500 words, imagine how much more Grant Robertson gave away to her in his little chat?


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

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