The No Campaign Campaign, Ctd

Continuing on my series about Labour’s No Campaign Campaign. One small article in the NZ Herald yielded so much information about Labour that I have decided to split it up into several posts.

Labour has also carried the mistake of mentioning the opposition by name through into their advertising:

Labour has also developed several animated advertisements, including on asset sales which warn “Vote National and kiss your assets goodbye.”

Another fail of Campaigning 101. A Labour ad will have the words “Vote National” in it? This is just bizarre, even labour will be telling voters to “Vote National”. It doesn’t matter what comes next because that is just explaining and anyone who knows about Whaleoil’s Rules of Politics knows that explaining is…losing.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.