Debranding, Ctd

Faced with a polling disaster of his own, Andrew Little has started debranding:

At that meeting, Mr Young diligently stuck to his party line while Mr Little largely avoided his party line.

He did not mention Labour leader Phil Goff or most of his party’s main policy planks. Instead, he talked about the port, oil, gas and dairy farming. He promised to push for roading realignments north of the city and to “shake every tree and push every button that needs to be shaken or pushed to get the funding for it”. He proposed ramming a tunnel through Mt Messenger.

Debranding won’t work, neither will promising millions in spending he can’t and won’t deliver. Little’s main problem is no one believe him about his commitment to New Plymouth:

He is also aware that he is a carpet bagger – he lives with his wife and 10-year-old son in Wellington and is bunking with his mother for the campaign. He has promised to move to the electorate if he wins, but the locals have made it clear he needs to establish his credentials, hence the emphasis on local issues.

At the candidates’ meeting, he is asked if he will still move there if he does not win the seat but gets in on the list. He answers no. It is a question that has come up before and he’s managed to come up with a cunning excuse – that it will save the taxpayers’ money if they don’t have to pay his Wellington accommodation and commuting costs.

Weasel words tend to collapse your vote not enhance it. Of course this is yet another prime example of someone not wanted by the local constituency but they sneak into parliament with a high list ranking. If Labour drops a few more points though Little is trouble there too.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.

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