More on dodgy polls, Ctd

It seems the media are trying to manipulate an election, and they will stoop to extremely low levels including using dodgy polls that have been hijacked by political parties.

The editor at the Sunday Star-Times must have balls the size of basketballs for banking the reputation of his paper on the results fo the dodgy Horizon Poll.

I have pointed out just how easy it is to manipulate the poll. I know of several folk with up to 15 logins who are doing the poll.

David Farrar points out just how out of whack their methodology is.

The spreadsheet above compares the Horizon poll to the weighted average of the five main pollsters. The differences are huge and massive. The SST would know this. Yet they still made this poll their front page, without even disclosing the difference in methodology.

Even worse the SST (at least online) doesn’t disclose the actual percentages for the big parties. I assume this is deliberate because they know if they said National is on 35% only, everyone would laugh.

There are going to be some very embarrassed people come Sunday morning and some professional media reputations will be in tatters, especially when they devote front pages to dodgy polling methodologies.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

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