More on Dodgy Polls, Ctd

David Farrar shows up the dodgy polling of Horizon compared with all other pollsters. He concludes that Colmar Brunton and One News were the most accurate.

Colmar Brunton was asked by TVNZ to analyse all pollsters as well. Their press release posted on Throng states:

ONE News asked Colmar Brunton to crunch one more set of numbers around the election.  We wanted to know how accurate the major political polls were in the lead up to the poll that really counts, Saturday’s General Election.

The final analysis showed the ONE News Colmar Brunton poll recorded the least amount of difference with the actual party vote across the parties that were returned to Parliament, compared to any of the other pollsters.

They stacked up like this:

  1. ONE News Colmar Brunton
  2. NZ Herald DigiPoll
  3. Roy Morgan
  4. 3 News Reid Research
  5. Fairfax Media Research International

I note they don’t even include Horizon polls in their review. That shows how seriously dodgy and out of step they were from the rest of the bunch.

The Sunday Star-Times and Radio Live, in particular, should be very very ashamed of associating their brands with Horizon.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

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