Social Media and Campaigning

Politicians the world have embraced Social Media but it is fraught with danger.

In the UK Ed Miliband might have stabbed his brother for the leadership of the Labour party but lost out to him for the award for best use of Social Media but also got severely ambushed.

The siblings were finalists in the British Computing Society’s MP Web Awards.

This time it was David who came out on top for the way he uses blogs, Facebook and Twitter to communicate with voters. The former Foreign Secretary was a relatively early political convert to social media and became the first Cabinet minister with a blog in 2007.

“Social media enables politicians to communicate and build a two-way conversation with their constituents and the public – and that communication is vital,” said David Miliband.

“I’m looking forward to embracing the next wave of apps and online media.”

…This time the battle of the Milibands resulted in a win for the favourite. Since unexpectedly defeating his brother to become Labour leader, Ed Miliband’s use of social media has been sabotaged by political enemies.

His recent #askEdM Twitter question and answer sessions were targeted by trolls who bombarded him with embarrassing questions such as, “do you feel bad about stabbing your brother in the back?” and “will you be firing the person who suggested this?”.

Heh, social media gives access but it also gives access to people like me, we watch, we wait, we slam.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.

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