Ugly is as Ugly does

Apparently ugly goes deeper than to the bone, it shows up in your writing:

A flattering picture may get a man noticed – but women can spot ugly men on online dating sites just by reading their profiles.

A study by Villanova University in Philadelphia found that good-looking men were able to convey their confidence and attractiveness in their written self-description.

But less attractive men were detected without the women volunteers even seeing their pictures.