Whoops, that didn’t work

Labour seems to be ignoring their focus groups. I’ve heard this now from several Labour MPs who are saying that their focus groups are saying one thing and policy and tactics aren’t matching the results.

Something must be dreadfully wrong and disconnected. Labour’s focus groups, for months on end have indicated that going nasty on john Key isn’t a vote winner. The polls show this too. Yet they have continued, none more so that labour’s campaign strategist Trevor Mallard.

Focus groups have also shown up that people want aspirational policy and they very definitely want taxpayers to be given a fair go. Little wonder then that Labour’s policy of “Not Working for Families” has gone down like a cup of cold sick.

It seems that chucking even more money at the heaving pathetic underclass isn’t all that popular. It probably wasn’t wise to release this policy when both TV3 and the Herald Digipoll are in the field. Expect carnage in the next few days.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.

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