Negative campaigning working

Newt Gingrich got a boost in the polls. So his opponents started telling the truth about him in ads. Ads described as negative, although they told the truth. Now his campaign is in trouble.

Newt Gingrich’s campaign is rapidly imploding, and Ron Paul has now taken the lead in Iowa. He’s at 23% to 20% for Mitt Romney, 14% for Gingrich, 10% each for Rick Santorum, Michele Bachmann, and Rick Perry, 4% for Jon Huntsman, and 2% for Gary Johnson.

Gingrich has now seen a big drop in his Iowa standing two weeks in a row. His share of the vote has gone from 27% to 22% to 14%. And there’s been a large drop in his personal favorability numbers as well from +31 (62/31) to +12 (52/40) to now -1 (46/47). Negative ads over the last few weeks have really chipped away at Gingrich’s image as being a strong conservative- now only 36% of voters believe that he has ‘strong principles,’ while 43% think he does not.


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