Generation Homes? Hi, this is Trevor

It looks like Trevor Mallard, Labour’s election strategist, has been dabbling in the commercial advertising world:

A “tongue-in-cheek” advertising stunt telling people they were being evicted from their homes has backfired, forcing a public apology from the company responsible.

The orange flyer, left, has “Home Eviction Notice” written on the front, but inside explains the benefits of Generation Homes’ home and land packages.

It was sent to 15,000 Hamilton properties last week and while it generated some interest from potential buyers, it also upset a few. Generation Homes’ Hamilton director, Alana Savage, yesterday apologised for any offence caused after receiving a barrage of complaints from Hamilton residents.

“They were really quite upset by it.

“We’ve had people leaving messages on our phone really swearing.

“People are very, very upset,” she said.

One resident told the Times he was surprised to receive such a flyer.

While at second glance he realised it was a marketing ploy, it was obvious it would cause distress for some. “It was an ill-conceived promotion that will probably cost more sales than it achieves,” he said.

Either Trevor Mallard is moonlighting, fitting commercial advertising advice into his busy schedule as a professional cyclist, part time politician, or Labour is focus grouping the next election campaign very early.

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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.