Generation Homes? Hi, this is Trevor

It looks like Trevor Mallard, Labour’s election strategist, has been dabbling in the commercial advertising world:

A “tongue-in-cheek” advertising stunt telling people they were being evicted from their homes has backfired, forcing a public apology from the company responsible.

The orange flyer, left, has “Home Eviction Notice” written on the front, but inside explains the benefits of Generation Homes’ home and land packages.

It was sent to 15,000 Hamilton properties last week and while it generated some interest from potential buyers, it also upset a few. Generation Homes’ Hamilton director, Alana Savage, yesterday apologised for any offence caused after receiving a barrage of complaints from Hamilton residents.

“They were really quite upset by it.

“We’ve had people leaving messages on our phone really swearing.

“People are very, very upset,” she said.

One resident told the Times he was surprised to receive such a flyer.

While at second glance he realised it was a marketing ploy, it was obvious it would cause distress for some. “It was an ill-conceived promotion that will probably cost more sales than it achieves,” he said.

Either Trevor Mallard is moonlighting, fitting commercial advertising advice into his busy schedule as a professional cyclist, part time politician, or Labour is focus grouping the next election campaign very early.

 


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  • STEVE AND MONIQUE

    Proberly got a cheap deal from Mallard.Would have had a box or 2 of those flyers left over from the last election.

  • More like their advertising agents have been looking at too many Hells Pizza advertising flyers. Where does Mallard’s name feature in the story?

    • Hakim of Phut

      Its the Whale style of media comment.
       Mallard is Moriarty to the Whales Sherlock Holmes

  • Janwilliams

    Oh please I thought they were avery good advertising ploy lighten up and take the flyer as it was meant If you open the flyer you can see exactly what it is and if your motgate is up to date you would no it isnt a eviction notice

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