Is the golden age of blogging over?

There is a fair bit of commentary around at the moment about the state of blogging. to be fair most of it is in the tech world where there is a sort of consensus that the golden age of blogging, at least from a tech perspective, is over:

The reasons, in brief: many top blogs have sold out; staff turnover saw “star” voices slip off the radar; younger audiences like social networking more; and advertising revenue is increasingly hard to get at.

All the reasons given are true, but they’re not reasons to believe that a golden age has passed. They’re phenomena in their own right, each with its own story, and only the last presenting a barrier to entry for newcomers. Epochal change makes for an epic narrative, but all this adds up to a simpler truth: media is a tough game and you won’t get far by copying what other people did years ago.

I have always said that New Zealand lags about 5 years behind the rest of the world and blogging here is no different. We are just now catching up with the advent of bloggers commentators that has been prevalent int he US and UK for at least 6 years.

Some don’t agree that the golden age is over. I’m with them:

“There are still plenty of people who love to write– not just share, Tweet and comment– for a living, and blogs are still the best platform for that. In many ways, professional blogging is just getting started. It’s a time when new entrants are jumping into the field with bold, fresh ideas, standing on the shoulders of the blogging giants that came before, taking a second stab at reinventing the new media landscape.”

In the 6 years I have been blogging there have been many blogs and bloggers not many of us stick around. There is a reason for that, it is bloody hard work. Your critics are instantaneous and not many can take the constant criticism and especially the nasty hate mail. I keep every email and one day I will publish them all. It will make a book of hate all by itself. This comment at Boing Boing though sums up blogging for me:

There was never a golden age of blogging, just a golden age of mainstream interest in what it all meant. Don’t worry about it; opportunity does not knock but once. You need obsession, a work ethic, and an uncommon voice. That’s tough, but that’s all. The rest is counting the hours, and we’ve all got plenty of those.

So readers what do you think…Has blogging done it’s dash?


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

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