Not Trev’s campaign then?

Every year in the US they have the Reed Awards.

The Reeds recognize excellence in campaign management, political consulting and political design, and will bestow honors in more than 60 categories for television ads, direct mail, GOTV operation, online advertising and technology. The competition also includes 15 special categories such as Best Campaign Comeback, Best Social Networking Technology, and Most Daring (and Successful) Tactic.

There are some awesome categories. The finalists have now been released. The “Best Use of Social Networking Technology” is interesting:

Clearly that wasn’t Trevor Mallard’s spectacular cluster-f*ck of a campaign. Poor old Blue State Digital, they must rue the day that the numpties from labour darkened their door.

I think the awards have some merit, perhaps John Pagani and I could start up a Kiwi version so we can get some decent political advertising happening in New Zealand.


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