Regional TV knows more than the advertising industry?

I find this a little hard to believe – that the reason why Stratos went under was because the advertising industry “had never got its head around cumulative figures“.

It may well be that Stratos TV never got their head around the fact that their shows weren’t generating enough advertising support because they simply didn’t have enough viewers.

Perhaps if their political content wasn’t moderated by people as unappealing as Martyn Bradbury, they might have a better chance of generating support from people with discretionary spending – i.e. centre-right viewers. But why would anyone centre-right want to watch a TV show with the main host so offensively negative about people who believe in conservatism or centre-right politics?

There might be a lesson in there somewhere.

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