Bursting Bubbles

Next time someone in the office suggests “Let’s brainstorm that”…say loudly…”Let’s not”…evidence now suggests that it isn’t a particularly effective way of coming up with ideas:

Keith Sawyer, a psychologist at Washington University, has summarized the science: “Decades of research have consistently shown that brainstorming groups think of far fewer ideas than the same number of people who work alone and later pool their ideas.


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  • Daniel

    I agree. Tell that to schoolteachers!

    • Waste of time, everyone knows you can’t tell school teachers anything

      • In Vino Veritas

        Never a truer word said. And I note that your good friend Leckie has now been sprung over class sizes by the PISA report, which incidentally, they were all only too willing to hang their hat when NS was being argued.

    • jay cee

      nicely done, first post and youv’e already turned into a rant against school teachers thought it was about corporate brainstoming

  • Pete George

    They just need to do some brainstorming on how to make brainstorming more effective.

  • Pete George

    But a problem with brainstorming is that it relies on everyone feeling creative and thinking along similar lines, all at the same time.

    A lot of my creative ideas come together at three or four in the morning, the only other brain in the same proximity usually just rolls and continues dreaming.

  • Richard B. (formally poorman)

    Mr Whale has been holding daily brainstorming sessions on his blog for years.
    Collectivly we have solved ALL the problems of the world, and then some.

  • Goodness me – and here I was thinking – I’ll bet Whaleoil posts this…..