Can you tell by taste?

Can you tell the difference between liver pate and dog food…by taste?

Now I must confess that I did this once with my brother at a party when we were teenagers…basically we fed dog food with crackers and cheese to party goers by dressing it up to look like pate in a bowl. It worked, and we had great fun…until they found out…then we ran.

But it turns out that most people can’t tell…by taste:

It turns out most people won’t notice the difference between paté and dog food, so long as the latter is suitably presented with the right sort of garnish. And as for our ability to discriminate wine, even experts may confuse a white wine with a red when it is served at room temperature in a dark glass. And we’ll enjoy soggy old potato chips, it turns out, if our chewing is accompanied (over head phones) by the satisfying sound of crunching. …

Context matters, and so do our attitudes and expectations.

My dad used to say that Chinese food tastes better with chop sticks. And he was right. Not because he was snob, or deluded, but because he appreciated that enjoying the food is wrapped up with a way of thinking about it, handling it, chewing it. We can discriminate dog food and paté, red wine and white, holding hands with someone we love and holding hands with a stranger. But what we are discriminating, when we do this, is not neural events in the mouth or hand, but what we are doing.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.

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