Is Trevor helping Woolies with their Social Media Strategy?

It certainly looks like Trevor Mallard is moonlighting to Woolworths in Australia on social media strategy:

Firms need to stop viewing social media as a marketing “cyber utopia”, an Australian internet expert says, after Woolworths and Westpac became the latest victims of an online backlash.

Facebook users took the opportunity to slam Woolworths this weekend after the supermarket giant called for its readers to complete a sentence.

“Happy weekend everyone! Finish this sentence: this weekend, I can’t wait to: ————,” Woolworths wrote in a post on Friday afternoon.

The responses included: “Throw out the fruit and veg I bought at woolworths only 3 days ago that goes off so much more quickly than the green grocers”, “see a rat running along the back of the shelves … So fresh it’s still running around” and “do grocery shopping wearing a hazmat suit because apparently using deodorant and working at Woolworths isn’s a requirement”.

Not all the comments about Woolworths were negative, with some people criticising the “whingers” posting on the page.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.

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