Is Trevor helping Woolies with their Social Media Strategy?

It certainly looks like Trevor Mallard is moonlighting to Woolworths in Australia on social media strategy:

Firms need to stop viewing social media as a marketing “cyber utopia”, an Australian internet expert says, after Woolworths and Westpac became the latest victims of an online backlash.

Facebook users took the opportunity to slam Woolworths this weekend after the supermarket giant called for its readers to complete a sentence.

“Happy weekend everyone! Finish this sentence: this weekend, I can’t wait to: ————,” Woolworths wrote in a post on Friday afternoon.

The responses included: “Throw out the fruit and veg I bought at woolworths only 3 days ago that goes off so much more quickly than the green grocers”, “see a rat running along the back of the shelves … So fresh it’s still running around” and “do grocery shopping wearing a hazmat suit because apparently using deodorant and working at Woolworths isn’s a requirement”.

Not all the comments about Woolworths were negative, with some people criticising the “whingers” posting on the page.


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