Shameless marketing

The CEO of Nosh has hit on a good marketing plan. Obviously business has been a bit slow for over-priced fruit, veges and poncy gay food so he hit on a plan to lose money by selling milk at a loss.

In the grocery trade this is called loss leading…and the trick is to make it up on other stuff. Given the over-priced nature of food and provisions at Nosh it is highly likely he is making a killing on the other stuff.

But the thing that got me wondering was this statement:

 

Why on earth is a jumped up school teacher getting involved in the price of milk?

if he means ‘prinicple’ then just what is that principle that he sees as so important? Free marketing for Nosh in a major daily? Losing money on a product line? Seems to me that his principle or principal is imaginary….selling items at a loss is only guaranteed to make you go broke.

Surely he should now sell his fresh fruit and vegetables at a loss because of his principles….then he can sit down with his suppliers and explain to them that he can’t pay their bills this month because he sold everything at a loss as a matter of principle.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.

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