Straight from the leadership coup playbook

Don Brash did it, twice…it is a play that is straight from the leadership coup playbook:

In the days before challenging Kevin Rudd for the prime ministership, Julia Gillard personally handed to her Labor colleagues copies of secret internal polling designed to undermine his leadership.

Labor MPs told Fairfax that Ms Gillard used the polling as part of an effort to persuade them to support her for the prime ministership.

The revelation casts fresh doubt on Ms Gillard’s protestations that she was a reluctant challenger who decided to move against her leader only at the last minute – on the day she openly declared herself.

Heh, straight from the playbook:

In the days before the strike on Mr Rudd on June 23, 2010, his deputy prime minister told some members of the caucus she believed the Rudd government was heading for electoral disaster and gave them copies of the polling to drive the point home.

The polling, which the Herald has seen, included a comparison between her and Mr Rudd that showed Ms Gillard favourably. In contrasting word-clouds of voters’ most common, one-word descriptions, the dominant words for Mr Rudd were “arrogant” and “weak”. The dominant words for Ms Gillard were “strong” and “capable.”

Party polling is supposed to be kept confidential between the federal secretariat, which organises the research and polling program, and the leader’s office.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.

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