Stop Digging

After putting out a press release the other day saying she won’t be commenting, Bronwyn Pullar has spent today…commenting…to everyone.

Clearly her PR maven “friend” Michelle Boag has ditched her because rule number one in dealing with a massive PR disaster of your own making is stop digging.

So Pullar has been thrown under the bus by Boag as she seeks to shore up her lucrative Government contracts.

As a result Bronwyn Pullar is spouting on in the media, contradicting both Michelle Boag’s positions and also her own. She has issued another press release today.

This reads like a statement of facts for the Police investigation.

Right there she has cooked her goose. She has just said that she is holding onto the file to ensure that all the things in points 2-7 are done…that is extortion, indeed blackmail.

It beggars belief that she retains the the file sent in error to her. Any decent person would have destroyed it and given an undertaking as such. No reasonable, decent person retains the file, for months on end, only to produce it at a meeting…for what logical, reasonable and decent reason. There is only one possible reason to retaining it…to extract some value from the file.

ACC has said that Bronwyn Pullar, with her support person there with her threatened to make the file public if she didn’t get what she was demanding. Michelle Boag confirmed that in the original David Fisher article. She talks about only getting 1 year when they were expecting 2 years payments from the deal. That statement doesn’t wash with Bronwyn Pullar’s assertions now that she wasn’t threatening to release the file. And yet miraculously, completely unrelated to this meeting Brownyn Pullar gave the file and a story to Phil Kitchin.

It is interesting that Phil Kitchin says that he never saw all the file, and Bronwyn Pullar and Michelle Boag also say they redacted the file to “protect identities and information”. How then could Phil Kitchin contend that the file, or as he says “thousands of files” contained case information about the nature of the injuries sustained. Given the statements of all concerned this cannot possibly be true. It appears Phil Kitchin has been shopped a story, hasn’t researched it and unnecessarily scared thousands of complainant who had nothing more released than that which is contained in the phone book.

The DomPost also breathlessly reported that Bronwyn Pullar had her accident on the verge of a massive $22 million deal. We already know from Cactus Kate’s post on the issue that she was on the lash with Bronwyn Pullar the night before her accident.

Having been out even to a moderate lunch with Cactus, the claim that on the eve of a $22 million deal you would go to a bar with her ruins any credibility you ever had. It simply wouldn’t be possible, the two events are mutually exclusive.

Bronwyn Pullar’s backstory reads like that of a fantasist. Not unlike that of the Ministry of Defence charlatan, Stephen Wilce. There are many holes and inconsistencies and right now the media will be picking over the more fanciful claims. Especially the Zespri claims and the $22 million deal.

Now onto Michelle Boag. What a piece of work she is. Here she is saying she was at the meeting as a support person. Then today she has spent a great deal of time trying to tell media and other people that she barely knows Bronwyn Pullar. This in and of itself is farcical, but then Michelle Boag is the person who misled a Commission of Inquiry, so what is a little spin between friends when you are in trouble.

However let’s look at the role of the support person. Imagine for a moment that you have friend….that friend is angry, bitter, thinks they are hard done by in dealings with a un-caring government department. This friend acknowledges that they suffer dreadfully from their head injury, that they need assistance with cognitive functions. This friend then comes to you and says that she has a file, it is personal details of other claimants and has an idea that she could use that to get a better deal for herself.

At that point the support person had a decision to make. they could have counselled that friend and explained that to ask for consideration of any sort in return for destroying the data or returning it is extortion, or blackmail. A good friend acting in a support role would have done that. Instead what happened is the support person actually went along with the whole set up. They attended the meeting, and knowing Michelle Boag she most certainly would not have been sitting there giving Bronwyn Pullar shoulder rubs and pats on the hand as she cried about how hard done she was. No, she went along and supported her friend, her is acknowledged as having a head injury in what has been described by ACC as an attempted black mail. The support person is now in a worse position than the bewildered, unstable, angry claimant….they are actually more responsible now for the perilous legal position of the claimant. Some support huh?

Now that the proverbial is hitting the fan large, Michelle Boag is running around pretending that she only barely knows Bronwyn Pullar…except Bronwyn and Micheel were virtually joined at the hip at every National party function, and Brownyn always skited to everyone about her good friend Michelle who helped her get a settlement with an insurance company and then who introduced her to one of the trustees of her fund set up to invest that settlement.

A support person helps, not hinders a distressed person and when times are tough they don’t abandon ship. The actions of Bronwyn Pullar and Michelle Boag have taken out a cabinet minister. Who else have they put at risk?

Both of these women need to shut up and put down the shovels. Someone needs to have a coffee with Michelle Boag and tell her just quietly to emigrate…she will never work in public relations again.

Michelle Boag has never delivered a single good headline for the National, but plenty of bad ones. It is time all her apologists carded her. Nothing good comes from her involvement.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.

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