The stories don’t match

NZ Herald

Bronwyn Pullar issued a press release yesterday. Unfortunately, as is always the case it is the cover up that undoes people.

On Sunday Michelle Boag told David Fisher:

“In the meeting he said if we agree on this as a way forward, a condition would have to be that you return the information.”

The ACC report stated a letter had been sent to Pullar after the meeting that insisted the information be returned to ACC. According to Boag, there was more information in the letter – including the offer of a single year’s benefit.

Boag detailed her recollection last week in an email to Collins, which was obtained by the Herald on Sunday. The email said it was “verbally agreed” the information would be returned “on agreement on the way forward”.

Then in her press release Bronwyn Pullar says:

In a statement this morning, Ms Pullar denied ACC accusations that at a meeting in December she attempted to use the data to get a two-year guaranteed benefit from the corporation, saying she never used the words “payment”, “guaranteed” or “benefit”.

“I made no threats and no demands of ACC. I made no threats and no demands for return of the information. I did not threaten ACC that I would inform the media of the alleged privacy issue. I did not threaten ACC to get my own way in any way,” she said.

Really? Then how can Boag have said what she did? The two positions are impossible to exist together. One speaks of a deal and the other says there was not even a suggestion of a deal.

Why didn’t Bronwyn Pullar and Michelle Boag simply hand over the data? Why not in August? She still had it in December FFS? Why were they holding all that back? And why wouldn’t ACC have simply demanded the data back?

Neither of Bronwyn Pullar’s nor Michelle Boag’s explanations are believable. The worry is that both of these women are supposed to be PR and marketing professionals. Bronwyn Pullar and Michelle Boag are not speaking from same page. This is what I believe David Farrar would term a PR clusterfuck.

There are times when you should just STFU…this is one of them. But Michelle Boag and Bronwyn Pullar can’t keep their mouths shut….nor can they get their stories straight.

Remember these two have done this before to an insurance company, they suggested to me to do the same.

A reasonable person would have handed the data back or at the very least deleted it. You can’t tell me that ACC doesn’t have a disclaimer on the bottom of their emails, all major corporates and government departments these days have qualified privilege statements on the bottom of emails.

It is unconscionable that she retained the data between August and December, worse that she has shopped it to Phil Kitchin and god knows who else before.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

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