Victimised? No…Mocked? You bet

It is the vegetarian’s turn to be “outraged”:

store in .

store in . (Photo credit: Wikipedia)

Pak n’ Save has been forced to pull an advertisement promoting “meat week” at its supermarkets after vegetarians complained it was offensive.

The ad first ran on television on Sunday, but it has been pulled from rotation and the company’s Facebook page and YouTube while it is reviewed.

Wellington vegetarian Tashee Smith, 24, said she was upset that the sarcastic advertisement made a mockery of her belief system.

It began with a warning to vegetarians to look away while they showed meat on a conveyor belt, which was “okay”, she said.

“Then the punch line of the ad says, ‘Alright vegetarians, you can look back now. It’s a carrot. Just kidding, it’s a sausage’.

“The whole tone of it I felt really was just quite offensive. It was made to offend.”

It was a high profile company that was often trying to promote organic, ethical and responsible trading, but it now came across as unwelcoming to thousands of vegetarians and vegans, she said.

Smith had emailed Foodstuffs to ask for an explanation and apology, but was yet to hear back.

Several people on Facebook also voiced their displeasure about the ad, claiming it was in “bad taste” and vegetarians did not need to be victimised.

Bloody fussy eaters, precious wee things too and can’t handle pictures of nice juicy meat. What a bunch of sooks.

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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.