Greenpeace proven liars

Back on February 25 I blogged about the liars at Greenpeace claiming in their advertising that 20,000 birds had been killed as a result of the oil spill from the MV Rena.

A member of the public complained to the Advertising Standards Authority and they have found that Greenpeace’s assertions were false (ASA Decision)

Complaints about a Greenpeace advertisement that said the Rena oil spill killed more than 20,000 birds has been upheld.

The television campaign featured a succession of oil smudges in the shape of a penguin. A dead penguin covered in oil was shown being lifted from the paper followed by the message “over 20,000 birds were killed by the Rena oil spill”.

The next screen reads “deep sea oil drilling could be 1000 times worse”.

Bryan Leyland made two complaints to the Advertising Standards Authority saying the claim that 20,000 birds had died was a “gross exaggeration” and the message it could be 1000 times worse with deep sea oil drilling was incorrect.

About 1300 birds had died according to a Te Papa blog, he said.

“While it is reasonable to assume that many have died that were not counted, 20,000 has to be a gross exaggeration which is (creating) an atmosphere of fear,” he said.

The oil spill in the Gulf of Mexico killed 3800 seabirds and the assertion that 1000 times more birds in New Zealand could die from offshore oil drilling _ 20 million _ was wrong, he said.

There is advertising hyperbole and then there is lying…Greenpeace lied.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.

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