Greenpeace maligning KFC now

Following on from being found to be liars by the Advertising Standards Authority, Greenpeace has taken absurdity to new heights, this time with a campaign aimed at KFC and long-time Greenpeace nemesis Asia Pulp & Paper.

But its allegation that KFC is using illegally-sourced APP products omits some detail (lying by omission) that might be considered relevant to New Zealanders. Like that it isn’t true. APP is not a supplier to KFC – in New Zealand, Australia or the United States.

Well bugger me, how inconvenient. Apparently, Greenpeace’s purpose in telling bald-faced lies about multinational companies with massive brand awareness is to feed its own starving coffers, knowing that sheep-like Greenpeace supporters won’t question what they’re told. What a pack of muppets. Is blindly following orders from head office really what Greenpeace NZ head ‘Bunny-boiler’ McDiarmid does all day? Is she embarrassed at being forced to run a campaign that she knows full well has no relevance in this market?

KFC says:

APP says that the mixed tropical hardwood fibre in its products (Greenpeace’s chief bugbear) comes only from legal and sustainable sources, and that it has “strict policies and practices in place to ensure that only residues from legal plantation development on degraded or logged-over forest areas and sustainable wood fibre enters the production supply chain.” It has also announced new sustainability measures including the adoption of the internationally recognised standards for high conservation value forest.

Greenpeace’s implications are no less damaging for being completely made up – KFC and APP are staffed by real people with real bills to pay and mouths to feed. And though the Greenpeace New Zealand campaign is in full swing, and the website and Facebook page drowned in ‘down with KFC’ banners and messages, nowhere can I find a statement from Greenpeace NZ to say that  KFC in New Zealand uses APP products.

Looks like another complaint to the Advertising Standards Authority is warranted. It would nice however if Greenpeace could just tell the truth for once.

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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

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