As predicted, the soul-less are outraged

NZ Herald

I said yesterday that the soul-less gingers would be outraged…and so it comes to pass:

Parents who are “unfortunately cursed enough” to have “ginger spawn” are being told to trade them for free ginger beer.

Local company Hakanoa Ginger Beer’s campaign has caused outrage, with an anti-bullying helpline saying the campaign’s aim is to boost sales based on controversy.

“If they’re consciously using the pain of some people in order to market a product, I really think that’s crossing a certain line,” Youthline chief executive Stephen Bell said.

I note though that even the anti-bullying people say there is pain in being a ginger….goes without saying when you are soul-less.

Still Hakanoa has gained millions in extra advertising thanks to the “outraged”

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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.