Attack the brand not the person

Brisbane Times

Campbell Newman should be listened to, especially after he conprehensively spanked Queensland Labor. In an article in the Brisbane Times he has some wise words, words that Labour here would be wise to contemplate as they continue to go after John Key with their own particular brand of nasty:

He believes next year Australia would see a presidential-style federal election, but urged the party to move away from their attacks on Prime Minister Julia Gillard.

“We also urge a change of strategy, where we need to focus the coalition on attacking the toxic Labor brand rather than on Julie Gillard,” he said.

“The brand is the problem … and it offers us the ability to link each and every future leader of the Labor party with that toxic Labor brand,” he said.

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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story.  And when he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet.   Cam Slater doesn’t do quiet, and as a result he is a polarising, controversial but highly effective journalist that takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him.  But you can’t ignore him.