Council branding costing ratepayers millions

The CCO Strategy Review Committee, which Len Brown chairs, resolved to direct a rebranding exercise for all Auckland Council CCOs.

Part of this appears to be a requirement for all CCOs to align with the Council’s pohutukawa brand.  Documents released to this blog show that the cost of this exercise for Watercare alone is in the region of $2 million. One can only wonder how much other CCOs are shelling out on re-branding as ordered by Len Brown.

Here is a standalone company responsible for delivering potable water and processing shit. And instead of leaving it to do its job, Auckland Council, under direction from Len Brown, is continuing to apply a mothership approach to operational matters such as corporate branding and as a consequence burdening these organisations with considerable additional uncalled for costs.

Will Aucklanders feel better when they turn on the tap or flush the toilet knowing that the Mayor is demanding that a pohutukawa brand logo will cost Watercare alone in the region of $2m. Is this part of the mayoral plan to make Auckland the world’s most liveable city?”

Worse though, is it appears that the changed has been forced upon Watercare even after they sought some public relations advice from Senate Communications also released to this blog. That advice states:

Hmmm…”lightening rod for wider ratepayer dissatisfaction“….you bet it will.


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