Deja vu all over again

 Stuff.co.nz and the tipline

Jobs advertised for a rebuilt Christchurch supermarket have attracted about six applications per position.

The $20 million rebuild of the St Martins New World supermarket is nearing completion, with the store due to open in late September.

The former New World building, owned by Foodstuffs, was demolished after being severely damaged in the February 2011 earthquake.

About 169 staff received redundancy notices a month later.

Owner-operator Russell McKenzie said advertisements for up to 200 positions had attracted a “phenomenal response” of about 1200 applications.

A reader comments:

How long before Labour repeats their stupid claims the last time a large supermarket opened in Auckland – that this was evidence that there is no long-term unemployment or welfare problem – it’s the lack of availability of jobs?  To be fair this is partly true, because Labour says they want more jobs, but oppose virtually every initiative National proposes to let real job creation actually happen.  And real jobs happen in the private sector, when people want stuff made or done, not because the government says it should be so.

In 2005, close to the height of the pre-GFC borrow, spend and hope bubble, I advertised for an IT Network Administrator, when I was told by a number of industry contacts that they had become hard to find.  I received over 80 applications for the one position.  About 90% were already employed and simply looking to shift to something else (it was a good brand) and most of the rest were almost new to the country immigrants or between jobs.  I ended up going with one of the immigrants, a South African chap who turned out to be outstanding, reliable and gave me endless opportunity to give him good natured ribbing about his accent and Saffer culture – he gave as good as he got, which was awesome.  I recall just 2 or 3 who appeared to be unemployed for any length of time.

Anyway, the moral of the story is that a 6:1 ratio is not conclusive evidence of a shortage of jobs (though I recognise there is much potential for more), most of it is likely to be employment market churn – people looking for something new, more handy to home, school, whatever.

Regardless, expect Labour, Campbell Live and State Radio to make up a nonsense story about this.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.

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