Negative campaigning works

RealClearPolitics

Regular reader will know that I am a fan of negative campaigning. Not the inept nasty style that Labour uses rather teh finessed truthful negative campaigning that is practiced in the US. It is certainly effective when execusted correctly:

President Barack Obama’s campaign has spent nearly $100 million on television commercials in selected battleground states, unleashing a sustained early barrage designed to create lasting, negative impressions of Republican Mitt Romney before he and his allies ramp up for the fall.

In a reflection of campaign strategy, more than one-fifth of the president’s ad spending has been in Ohio, a state that looms as a must-win for Romney more so than for Obama. Florida ranks second and Virginia third, according to organizations that track media spending and other sources.

About three-quarters of the president’s advertising has been critical of Romney as Obama struggles to turn the election into a choice between him and his rival, rather than a referendum on his own handling of the weak economy. Obama’s television ad spending dwarfs the Romney campaign’s so far by a ratio of 4-to-1 or more. It is at rough parity with the Republican challenger and several outside GOP-led organizations combined. They appear positioned to outspend the president and his allies this fall, perhaps heavily.

The latest attack ad, released on Saturday, includes Romney singing an off-key rendition of “America the Beautiful.” Pictures and signs scroll by that say his companies shipped jobs to Mexico and China, Massachusetts state jobs went to India while he was governor and he has personal investments in Switzerland, Bermuda and the Cayman Islands.

That ad is superb.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

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