What a great initiative

Scoop.co.nz

I wonder how long it will be before some one complains about Hakanoa’s press release offering to  swap ginger children for ginger beer. They have no souls so surely they can’t complaining about hurt feelings:

They say children are a blessing, but it’s fair to say no parent sets out wanting a ginger child. So ginger beer maker Hakanoa has given those parents unfortunate enough to be cursed with ginger children the opportunity to swap them for something they will want, a six pack of delicious Hakanoa Handmade Ginger Beer. From Tuesday 31st of July until Friday 31st August parents with ginger spawn will be able to bring them into The Little Grocer on Richmond Road, Grey Lynn, where they will be able to swap them for a six pack of ginger beer. This amazing offer will be communicated to the public by way of the attached street posters which will be appearing throughout Auckland, and two bespoke posters attached to The Little Grocer.

Said Rebekah Hay, Hakanoa Founder: “Parents of ginger children have a pretty tough lot in life. From the sympathetic glances, to the smirks to the feelings of shame, there’s a lot for them to bear. So we’re hoping this small gesture will brighten their lives, even if only for a little while.”


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

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