Announcement: Whaleoil Appointed Editor of Truth

Dear Readers I have an announcement.

Internet shock jock goes mainstream

“Wellington, you’re on notice – be afraid.”

New Zealand’s number 1 news and opinion blogger Cameron Slater has today been appointed Editor of the Truth.

Truth is New Zealand’s last remaining Kiwi-owned national newspaper which this year turns 125 years old.

Slater has been brought on board to fundamentally change the way newspapers deliver to their audiences. Newspapers worldwide are in decline, due, Slater says, to a tired old business model that no longer works.

“We’re not going to spend $4 million on a paint job and then deliver the same tired old paid-for shit.

“Most of the media in this country is weak, and it’s paid for. The integrity in news went ages ago.”

Slater is adamant that the backbone of New Zealand – the people who work – are not getting a fair shake from government or the system. He aims to change that.

“Each and every one of us has got an investment in NZ Inc, and the majority of the people in charge of the place are taking the piss out of our investment.

“We’re going to keep the buggers honest. There’s no better disinfectant than sunlight.

“To use a tired phrase – if you have nothing to hide, you have nothing to fear, so Wellington, you’re on notice – if you’re having a lend, we’re coming for you!”

Changes will be rolled out over a period of months and will include both print and a 24 hour news website to support the paper. Slater aims to alter the approach to news presentation significantly.

“We took the pulse of the nation, and it had nearly bloody died.

“No bastard wants to read old news – they can get that online. We’ll be more of a views-paper that promises to deliver REAL news, REAL opinion.

“The people are numb from the eyes down with the diet of PR’d crap they get now. I will not do it to them anymore – it’s not right.

“I assure you – the little paper that could still can!”

There will be further announcements regarding contributors and editorial direction.

Slater’s first issue will hit newsstands on Thursday 8 November 2012.


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  • M3N78L

    Congratulations bro

  • Morgy

    Well, this is going to be fun :)

    Congratulations Cam and commiserations to those who think you are bluffing!!

  • sweetd

    Congrats Cam.

  • Wow, congratulations – looking forward to seeing what you come up with!

  • Bunswalla

    Congratulations Cam. I trust you’ll manage to juggle both jobs and still keep WOBH going as a separate entity. Truth isn’t a newspaper I’ve bought or read for a very long….well, ever, but I’ll give it a go and see what the WO approach delivers.

  • davcav

    MSM, get ready to get your rear-ends handed to you on a sliver platter. Well done Cam.

    • James

      I want to be a fly on Bomber Bradbury’s wall about now……

      • Martyn Bradbury has already resigned as a columnist. Whale 1; Martyn nil

        • Teletubby

          See, Whale has made already made a major improvement to the place and he hasn’t even finished his first day at work

        • BW_Lord

          Hahahaha brilliant! Although no doubt we’ll be supporting him on welfare while he’s out trying to find another vent for his socialist vitriol.

          • 2ndAmendment

            Not when were finished with welfare we won’t be.

            Scum like “Bomber” deserve nothing from taxpayers except a bullet to the back of the head.

        • 2ndAmendment

          Fucken excellent. Still in the country, so not perfect…

        • oh dear how sad, never mind. ( better to jump than be pushed eh? )

        • Travis Poulson

          Martyn can’t handle people having an opinion. Last time I tried to question something he posted my comment mysteriously didn’t make it through moderation.

      • heeheehee me too :)

  • jim


  • Struth!!!

  • HtD

    Yaaay, great! Hope you get some brave investigative journalists going for it, instead of fools copying media releases and asking some gobshite like Kim Workman for ‘balance’

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  • Mr_Blobby

    Haven’t read one for years, do they still have a page 3 girl.

  • The Truth website is a bit crusty perhaps you could bring it up to date a bit. An RSS feed would be nice

    • We will be doing something there don’t you worry about that

  • Teletubby

    I keep thinking surely this is too good to be true!!!!!
    Congratulations, I’m looking forward to it. I seriously hope you will be addressing the balance in the print media by being blatantly right while declaring you are right, rather than being blatantly left while declaring neutrality like the rest of the MSM

    • 2ndAmendment

      Realistically, Cam will be hard left while claiming to be centre-right, because NZ politics are stupidlly skewed.

      Not only Barack Osama bin Kenya, but even Julia “Marx-ette” Stein (green party USA) is far far to the right of ACT, or of any newspaper that could be legally published in NZ!

    • He is going to have so much fun. I know it will be bloody hard work but this is exactly the kind of project that he can really get his teeth into.


    I feel compelled to ask… “what makes New Zealand the greatest country in the world?” Feel free to go on a rant and then reinvent news in response.

  • andrewo

    Congratulations!….but will I have to pay to read your stuff now? :-)

  • tarkwin

    Haven’t read it for years but will look forward to it. Good luck and sock it to them.

  • Look forward to your new ventures,congratulations! You now may need a body guard :)

  • Congrats Cam :)

  • busman

    Good On you Cam, i was a regular with truth until it too went to low in the gutter ending up being a yellow pages for prozzies ( nothing against prozzies though) but it just became cheap , i will be buying this from now on as i love to read news ( real fucking news !!! ) what a bloody relief.

  • GregM

    Good shit. Pinkos across the land be very afraid.

    • Teachersrock

      Doubtful. The Truth is a bit of a rag and a joke.

      • pukakidon

        Yes but now the lefty rubbish has been excreted it is going to get alot better

        • Teachersrock

          Yeaaaaaaaa, somehow I do not think so. It will just become a right wing rag with tits on page 3.

          By the way a lot – 2 words.

          • axeman

            Page 3 Tits! That would be right up your alley Teacherscock/MEg/Kosh.

          • pukakidon

            Is that all you have Kosh? You must be worried that there is a media outlet now that might be outing members of the dirty teachers club now eh!

          • Mostly_Harmless

            Crowing over a spelling mistake is a sure sign that one lacks a rational argument.

  • sheppy

    A real honest unbiased newspaper?

  • sheppy

    A real honest unbiased newspaper?

    • It will be biased as hell….the right way

      • 2ndAmendment


        Time to wipe out the communists, unions, leftists by all necessary force

  • nasska

    Page 3 tits & honest politics……it’s got to be a winner.

    • Richard McGrath

      Thumbs up to the tits suggestion

    • Mediaan

      No tits, would be my suggestion. Tit photos promote contempt for and exploitation of women. People who object must by now include the bulk of the population, including females, intellectuals and most homosexuals. They will avoid buying it otherwise, I suspect. Newspapers still run on sales numbers.

  • nasska

    Page 3 tits & honest politics……it’s got to be a winner.

  • Mike

    Nice work! – If you can ignore your political leanings and do what you are stating then the Truth will be the biggest and best paper on the market hands down bar none.I’ll even subscribe to the thing!

    • 2ndAmendment

      – If you can ignore your political leanings

      What the FUCK?? The whole point is to have a paper that stands for truth, for facts, for reality, and against socialism and leftism in all its forms

      Like FOXnews, like the Murdoch papers, like the Daily Mail, like the Telegraph…

      • Mike

        Those ones that hack phones and divert police resources looking for a dead girl?? Those ones that have covered up scandal after corrupt scandal? Not sure I’d use those examples as poster children of the righteous right buddy. I’m saying I’m interested in reading actual news and not another paid mouthpiece. If someone (right or left) has fucked up then let sunlight cleanse it. The Herald has lost credibility for exactly the opposite of that. If The Truth is looking to grow its credibility then it has to show that it is not beholden to ANYONE. I for one think Cameron is a good man for such a job.

  • Mike

    Nice work! – If you can ignore your political leanings and do what you are stating then the Truth will be the biggest and best paper on the market hands down bar none.I’ll even subscribe to the thing!

  • Lofty

    Fantastic Cam, I reckon this is probably just what you need.
    One thing is for sure, we need it to provide some real balance.
    Pass the popcorn,

  • Lofty

    Do you need investors Cam?
    Serious Question.

    • Yes

      • Dave

        seriously, Gina might be approachable, she wanted to shake up the MSM, what a good investment for her and a great way to shake them up, suggest dropping her a investment portfolio. As Buffet says, one of the golden rules is to invest in businesses that have good people and leadership.

  • David Broome

    well done mate!!

  • Sym Gardiner

    NZ Hearld was quick to put a boot in

    Well done… look forward to seeing what you do.

    • Nigel Kearney

      The Herald already has more editors of truth than they know what to do with.

      Congrats Cam.

  • Vlad

    I’ll be damned, I knew Russell Gault back in the day (read the book). Good on you, I know & love good tabloid journalism.

  • Mark72

    And already the character assassination has started by the Herald, is that fear I smell?

    • I think it is telling that NBR wrote a fair and positive article but the Herald attempted to throw mud. They must be afraid and so they should be hehhehe.

      • pukakidon

        It shows you the caliber of the team at the Herald. Bloody childish.

        • Travis Poulson

          I think Fran is the only decent person at the Horrid.

  • Caturday


  • Mike Smith

    Hmm… six months until Truth sinks into oblivion?

    • Lofty

      I really hope you are wrong Mike, after all variety is the spice of life.

    • botti

      Are you serious? This is the shot in the arm it needs. Regardless of political affiliation Slater gets scoops and isn’t worried about getting annoying the rich and powerful.

      • Petal

        Well said. And in spite of all the comments here to give it to the lefties, we know Cam will be colour blind when it comes to lies, corruption and troughing.

        Bring it on.

        I never thought I would say this, but I may have to start following the Truth web site.

        • 2ndAmendment

          Cam will be colour blind when it comes to lies, corruption and troughing.

          Fuck that: all lefties are by definition liars, corrupt troughers.

          • blazer

            spent your life pleading the 5th…I’d bet!

      • Mike Smith

        Surely he serves them? Aside from his name suppression efforts where else does he annoy them?

        • botti

          well, look at National for starters. I doubt they are too thrilled about him highlighting and linking videos of Parata getting grilled in Parliament, criticising Steven Joyce’s strategic wisdom, and his questions about their Candidate College. Gerry Brownlee & Peter Goodfellow might also be annoyed?

          • Travis Poulson

            Parata is an incompetent minister and shitting in her own nest, she shouldn’t be immune regardless of her political party.

          • botti

            I agree, my point was that Whale annoys the rich and powerful (M Smith was suggesting otherwise).

          • Travis Poulson

            Oh him. Yea he’s not from the same planet as you and I, and thinking and typing are two processes that never seem to cross paths.

          • Mike Smith

            …but on balance he is on their side is he not?

          • botti

            yes, more so than for Labour, but he’s not simply a cheerleader for them either.

          • Guest

            yes, agreed.

    • Dave

      Perhaps Mike, but only as the MSM has so much to lose, whats a couple of Mill to crush a serious competitor. Warning to Com comm, look at anti competitive practices with 2 major competitors taking market share at below market rates, their tactics will be underhand. I mean they cant have a refreshing radical shaking up an industry they control and literally choke to death. Their Business model has been dead for years, yet they persist with biased articles and pushing politically charged stories down readers throats

      • Petal

        If I know Cam at all, the best thing they can do is to IGNORE him. If they try to take him down directly that will only put a big smile on his face and multiply his motivation.

        As the saying goes: Love me or hate me, but don’t ignore me.

      • Mike Smith

        If that did eventuate it would be interesting to see what the ComCom would ( COULD ) do. They seem to have little power to really ‘do anything’.

    • pukakidon

      Go back home silly ex banker

      • Travis Poulson

        Rhymes with banker.

      • Mike Smith

        Your prejudice is showing AGAIN….

    • The New Zealand Labour Party; bitter and twisted since, like FOREVER!

      • Mike Smith

        How was your reply related to the post above?

  • This is the best media story for a long while. It’s years since I last read the Truth, and even longer since I paid to read it. But I’ll lay odds now that next week’s issue will be both a sell-out and a success.

    Best of luck Cam. If anyone has the sheer bloody-mindedness to make this happen, it’s you.

    • Do you mean we are going to get the old campagning Thunderer back? That will have the added bonus of destroying investigate

  • botti

    This is f8cking awesome!

  • Yeah go Cam, that will keep the bastards honest :)

  • rouppe

    Do you get to approve the Page 3 girl?

    • 2ndAmendment

      In person :-)

  • Guest

    Well done mate!

  • Sir Cullen’s Sidekick

    Excellent Whale Oil. Now the communists and socialists will be running scared. Please don’t spare the Emperor with no clothes and his cronies. He is losing his magic touch mostly because he is bored. Keep the Emperor on his toes.

  • Agent BallSack

    Awesome fucking news Cam, hell may even start reading print again.

  • Michaels

    It’s been many a year since I last read the Truth. Do they still have the page 3 tits? If not, will you be bringing that bit back??

  • mabel.gruntfuttock

    Tears tomorrow I think Cam. You will probably regret this move. But I wish you well

    • Lofty

      Why do you think so, just out of interest?

      • mabel.gruntfuttock

        Giving up total editorial and environmental control to be constrained by the normal financial imperatives of a business that someone else owns ….

        • He will still have his Blog and lets face it, it is an outstanding opportunity for him. His detractors have complained that he is not a real journalist for years. Well now he is and they will be spewing.

          • Travis Poulson

            Or his detractors will be drooling, given the Truth seems to be 50% pornography, as a loyal WOBH follower I hope it doesn’t discredit him.

          • It won;t be for long

          • Pokerface

            The tits were just to hide the lack of real news.

  • Dave

    Congratulations Cam, very happy for you. Take the “Horrid” article as complimentary, they are running scared as they know their little paper, is so outdated. Hooton must be shitting bricks!! I can recall reading the “truth” on a sunday after dad had finished with it years ago, and look forward to getting the online edition. I have been banging on about the MSM business model being outdated for years, they simply don’t get it, and changing their format and front page, does not improve their business model. They have missed the boat completely and their lack of reader input or debate kills them. They cant open it up, as it is mostly left leaning propaganda to support their pinko and union mates.

    • 2ndAmendment

      The Herald aren’t fucked because of their business model, but because of their leftism. And that’s why Cam will be successful with the Truth.

      • Dave

        Suggest you think bout that one 2A and read my last 2 sentences again. The leftism is so entrenched, it is part of their business model, oh and feeding bullshit propaganda without giving anyone who disagrees the opportunity to correct it by way of comment.

  • ConwayCaptain

    Remember Nelson’s Fighting Instructions
    A Captain can do no wrong who lays his ships alongside that of the enemey.
    Go in, Cross their T, Break the line and Give ’em hell and use the SMASHER (The Carronade)

    • Brian Smaller

      Double shotted, and with a barrel of cannister for good measure.

      • ConwayCaptain

        They had a v short barrel and I doubt whether 2 rounds of carronade ball + a dose of canister would fit.

        • Brian Smaller

          I read that at Trafalgar when HMS Victory fired it’s 68lb larboard smasher into the Bucentaure’s stern windows it was double shotted with a ball and a keg of musket balls. So, not two balls:) But enough to devastate Villeneuve’s flagship.

          Whale needs to do the same to the MSM.

    • 2ndAmendment

      Nelson? MacArthur!

      “Give me five bombs and I will win the war.”

      History has proven MacArthur right: had he been given his head, there would be no North Korea, and there would have been no Vietnamese war either!

  • LR

    Fantastic !!!! Looks as if I will have to read it again

  • ConwayCaptain

    Will this be the Nantucket Sleigh Ride for WOBF??

  • Petal

    This is awesome news Cam. Congratulations! It has been a joy to be a passenger on your journey so far. I don’t think it will cause me to purchase a newspaper – I can’t remember the last time I’ve actually paid money for one – I’m simply not in your demographic. But I’m just thrilled to see you going from strength to strength.

    One thing I hope you have already done – negotiate a $50,000 a year legal budget to continue to violate name suppression! You’re going to be a headache to Truth’s legal advisors anyway, why not formalise some of it? :)

    I hope WOBH doesn’t wither too much in the process. The mere thought of the weasels at The Standard spontaneously soiling their undies at the thought that you’re moving your game to a different part of town doesn’t sit well with me. But heh, everything changes!

    Have a ball.

    • 2ndAmendment

      $50,000 a year legal budget

      500,000. And armed guards.

    • Cadwallader

      Right-on Petal. This is great news. Mallard in cycle pants to be the first page Three girl?

      • Petal

        wouldn’t spin MY derailleur…. but I can see it might open up a new demographic :)

  • When will the online version be up and running?

  • Mitch82

    Nice one, Cam. It’s been a long time since I even saw the Truth, didn’t know it was still running.

  • Vlad

    Lofty, you are not wrong…there is a gap a mile wide for a right-oriented “fair and balanced” (copyright!) media outlet in NZ. If you look at how Fox reamed out CNN in the USA, you can see how it could happen here.

  • ConwayCaptain

    After reading this bet the Board at Kristin are pooing their pants.

    • 2ndAmendment

      Fuck I hope Whale will have rather better things to do than to go against successful private businesses!

  • Congrats!

  • ConwayCaptain

    Now, is the winter of our discontent, made glorious summer by this son of Whale
    Apologies to Bill Shakespeare and Richard 111

  • steve and monique

    Congratulations Cam,honesty in the media finally.

  • blazer

    ‘Slater is adamant that the backbone of New Zealand – the people who work – are not getting a fair shake from government or the system. He aims to change that.’….maybe a masthead change too….the ‘Peoples Voice’ has a nice ring to it!

    • nasska

      Wasn’t the ‘Peoples’ Voice’ the name of a crap socialist rag that alcoholic, broken down ex wharfies & seamen used to sell on street corners in the 60’s?

      • blazer


      • Mediaan

        There were four left wing newspapers. People’s Voice, Socialist Action, Unite, and I struggle to remember the other, which I think was aligned with the left groups running socialism in Albania.

        They competed and were outputs of different socialist sub-groups. Each bunch was cool towards the others. Generally, they suspected the various others of some perfidious sellout. At least one was thought to be funded by the CIA.

    • BJ

      ‘The Voice of Truth?’

    • Richard McGrath

      Or the ‘Worker’s Voice’.

  • Lion_ess

    Well done Cameron, interesting times ahead.

  • Sarrs

    I’m looking forward to this. I think as things get off the ground it will be important for the Whale Army to support Cam on this and give feedback both positive and negative, as he said – the changes will be incremental and may take some time to be effective.

    I love that Cam is walking the talk, after years of criticising mainstream media outlets he is now putting himself in a position to test his ideas and theories and I wish him every success (not that I think he needs it!)

  • Lion_ess

    If you’re ever looking for a Page 3 Cock of the Day, the Kristen School Principal would probably jump at the chance

  • Good stuff – and you could beef up the Racing page.

  • BJ

    You go get em Cam.
    May investment in the Truth come from individuals of integrity concerned with the rich well-being of this country moreso than the usual, shortsighted, ‘lining of ones pockets’.

  • 2ndAmendment

    Fucking GREAT! A newspaper with only the objective truth, actual true facts, and no fucking leftism whatsoever

  • 2ndAmendment

    As famous lefty Malcolm Tucker put it: “I will marshal all the media forces of darkness to hound you to an assisted suicide”

    So now, finally, we have some “media forces of darkness” of our own! Let’s hope we start seeing some results fast.

  • Grizz30

    Are they a daily or just a once a week paper?

  • Steve (North Shore)

    Struth – but someone already said that.
    The Pinkos are going to be exposed for all of the lies they tell, at last

  • pukakidon

    Good on you Whale, I will start buying the truth. I am sick of the same old repetition in all the papers.

  • Simon

    Excellent “news”. Hope the business model works and the readership you will generate will also generate the income.

  • Steve (North Shore)

    Whale Oil Beef Hooked

  • Travis Poulson

    Good on you Cameron, but I say it with hesitation. It will either be good for you, or reduce your credibility. If you make changes and turn it into something decent the good on you, but if it continues as the current porn-rag format it won’t do your image any favours.

  • cows4me

    Will there still be page three girls? . If so can they be in colour.

  • thor42

    Great stuff, WO!

    Very best wishes with this!

    Take care, too ay – ***don’t let doing this burn you out.***

    If you need a break, take one.

    Good luck!

  • Seems to me

    Seems to me that the Whale has gone to “the dark side” MSM :-) :-)

    • Are you really surprised? He isn’t called the Voldemort of the Blogosphere for nothing ;

  • Richard McGrath

    Congratulations Cam, good to see you’re not wasting any time getting started. Online subscriptions would be good, or RSS feed as someone has already suggested.

  • Dave

    Hmmmm Woud love to be a fly on the wall of the CTU, can just hear Kelly and Little and a handful of their sycophant cronies trying to work out how to protect their little stashes, and to stay out of the Truth. Maybe the story of the week under a banner of Whales saying. Sunlight disinfects.

  • Zephyr Cobalt

    At last …….. the truth

  • Gazzaw

    God, the news must have rattled a few cages today. Some investigative journalism at last.

    Huge congratulations Cam. Go well.

  • CommonSense404

    Hell yeah!!!

  • blazer

    looks like circulation will increase by….122 copies.

  • Liberty

    Congratulations Cam.

    Get some investigative journalist with some balls.

    Labour,NZF and
    the Greens are treated like the untouchables by the leftie media.

  • richard.b

    Well done Mr Whale!

  • bristol

    Sincere congratulations Cam, this is a great opportunity, the people of New Zealand deserve some honest reporting for a change.

    “Anyone who doesn’t take truth seriously in small matters cannot be trusted in large ones either.”
    Albert Einstein

  • grumpy

    Use it as a vehicle for poofter marriage and it will go tits up real quick.

  • Karlos

    Congrats Cam, well deserved, give ’em hell!

  • Congratulations Cam!! Well deserved. I look forward to reading the new improved Truth!

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  • LesleyNZ

    The Truth always come out in the end! Media here in NZ have bagged and have deliberately chosen to take a negative anti Fiji Govt stance (except some in TV3). There was NOTHING reported in our media about the fact that Fiji’s AG Aiyaz Sayed Khaiyum was recently granted a Visa and allowed to travel via Australia to a meeting and then on return to stay in Sydney for a few days for personal reasons. This shows that the travel ban stance has changed. When the travel bans were implemented it was BIG news – what biased hypocrites NZ media is. Looking forward to reading the TRUTH – not bias based on personal agendas.
    AG allowed to travel to Australia18:00 Mon Oct 22, 2012
    P.S. – Oh and the man made global warming myth is another truth to tackle!

  • Pokerface

    Congratulations, Cam. Looking forward to Nov. 8th.
    Have you arranged a regular column for “The Owl” yet?

  • Pokerface

    If you ever need “non-union labour” you could advertise on WOBH……

  • Alloytoo

    Well done Cam.
    I do hope you will find some space for good news, while the press should hold people accountable for their misdeeds, those slogging away, making things better by small incriments should also be encouraged.

  • Magor

    Congratulations Whaleoil – looking forward to the 1st edition and hoping to become msm

  • Mike Smith

    “New Zealand’s number 1 news and opinion blogger Cameron Slater has today been appointed Editor of the Truth.” interesting claim….

    • Travis Poulson

      Which part of that interests you, and why?

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