Charts of the Day

Yesterday I blogged about Throng’s chart showing Campbell Live on a par with The Ridges. Well Regan has crunched some more numbers and it appears that The Ridges is a far more successful show that Campbell Live.

There were a few people who would have preferred we use the 25-54 ratings as opposed to the total average audience 5+.  For those who aren’t sure, the 25-54 figures are the key demographics for TV3 and the ones that are said to be of most interest to advertisers.

We requested these figures from TV3 and here is the corresponding graph we’ve created:

Average Audience, 25-54

Compare the two graphs.  The 25-54 figures are even more favourable towards The Ridges than the 5+ figures when compared with Campbell Live.

From a purely ratings point of view, it appears that The Ridges has more commercial viability.  (Even more so when you start to consider the costs to produce each episode of both programmes.)

For those who would also like to see the 25-54 share for both shows:


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.