Du Fresne on Twitter and politics

Karl du Fresne echoes my thoughts on Twitter, Politicians and politics:

Mills’ piece tends to confirm my suspicion that Twitter proselytes are transfixed by numbers and speed. It’s all about being first with a piece of information, regardless of its value.   But elections are still determined by voters, not Twitter users. And even though the US reportedly has 140 million Twitter users (many of them not active), most people have lives to get on with. I can’t imagine that more than an infinitesimally small minority feverishly pounce on every fresh morsel from the candidates’ speeches.

Political “insiders” can excitedly tweet to their hearts’ content, but are they just babbling among themselves? How much of their digital chatter penetrates beyond their own self-absorbed realm to the masses who will choose the next president?

How many people are interested enough to absorb all this information? Years ago, someone came up with a clever analogy to describe the impossibility of keeping up with the flow of information online. They said it was like trying to drink from a firehose. If it was impossible then, how futile must it be now?

He is dead right. A constant stream of bullshit comments and retweets is not informed debate. Politicians mistake followers and tweets and re-tweets as engagement with swinging voters. This is a mistake.

There are two types of people who follow you on Twitter or Facebook if you are a politician. They are either sychophants/fans/supporters or they are people like me looking for a screw up or mistake that can be taken advantage of. They almost never are genuine swing voters looking for “engagement”.

Labour made this mistake at the last election when they followed Trevor Mallard’s vaunted online strategy which started with their database being leaked all over the internet by me…and ended with a constant stream of Social Media Own Goals culminating in their worst defeat since the 1920s.


Do you want:

  • Ad-free access?
  • Access to our very popular daily crossword?
  • Access to daily sudoku?
  • Access to Incite Politics magazine articles?
  • Access to podcasts?
  • Access to political polls?

Our subscribers’ financial support is the reason why we have been able to offer our latest service; Audio blogs. 

Click Here  to support us and watch the number of services grow.

As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

41%