Horizon polls are well-known for being dodgy. But all kinds of questions need to be asked about their latest crap.
The Police Association has uncovered some very questionable issues around this.
The timeline looks like this:
On Saturday the Dom Post prints a biased story slagging the cops by a left-wing SST reject.
Front and centre of the story and leading the charge against the police is “Wellington public relations consultant Iain Morrison”
The outraged Mr Morrison is a colleague of Graeme Colman.
Colman also runs Horizon Research.
By a complete coincidence, on the afternoon of the Dom Post story, Horizon conducts an “independent” poll, with the subject matter bearing a very striking resemblance to the issues raised in the Dom Post.
Later the same afternoon the Facebook page set up by Morrison’s people to attack the police invites all comers to sign up to take part in the Horizon “research”.
“Sign up and do the poll and our mates at Horizon Research will put you in the draw to win an Ipad 3g and $1000 cash!”
So, independent research? A reliable poll? Manipulation? Pre-planned nastiness? A campaign to hoodwink the media and the public?
This isn’t just dodgy.
Since you’re here … we’ve got a favour to ask. Advertising revenues across media are falling fast. And unlike other news organisations, we haven’t put up a paywall – we want to keep our work available to everyone. Please Click Here Now to subscribe to an ad-free Whaleoil. Your contribution helps us survive in a hostile market.