Like Greek yogurt for men

If you are on a low carb diet finding things to snack on is problematic. Beef Jerky is one such option, though I prefer biltong and living in East Auckland no shortage of places to get it.

The Wall Street Journal has an article about the growth of jerky as a product:

For consumers with a serious fitness schedule, protein is a magical weapon in the constant drive to stave off hunger and avoid too many carbs. The protein content in a one-ounce serving of jerky approaches that of some protein bars. Many jerky manufacturers also emphasize the “natural” and “guilt free” bona fides of an all-meat snack.

Representatives of Krave jerky, based in Sonoma, Calif., often hand out samples to marathon competitors. “When they cross the finish line, it’s, ‘Oh my gosh, I’m so hungry, this little granola bar won’t cut it,’ ” says company spokeswoman Katie Tessitore. “That’s one of the most powerful moments for us.”

Link Snacks is aiming its Big Dippers products line for the lunchbox crowd.

Sales of jerky rose 13.6% to $760.2 million for the year ended Aug. 12, according to SymphonyIRI Group, a Chicago market-research firm. That follows several years of growth, including a 13.4% sales rise in 2011.

Whether they are looking to build muscle or slim down, consumers are exhibiting a growing appetite for protein-rich snacks. In a 2010 survey of 2,000 consumers, 38% said they “always or usually choose foods or beverages because they are high in protein,” compared with 22% in 2002, according to HealthFocus International, a St. Petersburg, Fla., food market-research firm.

Meat jerky “is like Greek yogurt for men,” says Lu Ann Williams, head of research for Innova Market Insights, based in the Netherlands.

Apparently though there are some girly men afraid to eat jerky…I mean really?

A serious hurdle, though, stands in the way of jerky’s upward sales trajectory. “We call it jerky shame,” says Tom Ennis, chief executive of Oberto Brands, of Kent, Wash., which has relaunched its jerky line with seven “all natural” products, including Hickory Beef and Spicy Sweet.

Some male consumers have told the company they are embarrassed to eat jerky in front of their girlfriends. “There’s just this nasty perception out there” of jerky as loaded with salt, preservatives and all sorts of artificial ingredients, Mr. Ennis says.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

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