Whaleoil Awards – Biggest Corporate Fail

While we’re looking at 2012, I thought about companies that had tried to tuck New Zealanders during the year.

The one that springs to mind was Foodstuffs and their PR fail with screwing local suppliers with a 3% rebate. That resulted in a tickle up for Foodstuffs boss Murray Jordan and his appalling corporate video bullshitting harping on about values.

Foodstuffs tried to backtrack in September from their supplier tax, but then, when they felt the attention had passed, tried to press ahead with it in October. This resulted in another tickle up.

There’s plenty of other examples, JetStar being an obvious one and standard contender.

Put your nominations in the comments and reasons why your pick should take out this award.

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