Ad Agency Demise Not Helped by Greenpeace Links

Ad agency Publicis Mojo has gone tits up owing a shed load of dosh to a raft of creditors.

What’s not specifically mentioned is that among its client base was Greenpeace as well as Nestle. I’d like to see how that worked for them considering Greenpeace was savaging Nestle claiming the palm oil they used in Nestle’s Kit Kat brand was destroying Indonesian rainforests.

So, on one hand you had Publicis Mojo running the account for Nestle, blowing Ad-agency smoke up the skirts of Nestle’s marketing bosses, while on the other hand they were helping Greenpeace attack them. 

If you were the marketing boss in companies like Nestle, Sealord, Petrobras, Shell, KFC, Kimberley-Clark, Philips, Unilever, Mattel and many others a good question to ask your ad agency is whether they have Greenpeace as a client. If the answer is yes, then watch out. They are likely to have a crack at you and you will be paying for the privilege of it out of your own pocket.

You have been warned.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him, you can’t ignore him.

To read Cam’s previous articles click on his name in blue.

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