Hobbit vs Heineken

This website makes an interesting point.

To put it in perspective: Here are some numbers.

The Government subsidy for Hobbit was approximately NZ 120 Million. The film is expected to gross NZ 3 Billion.

Heineken paid NZ 55 Million for product placement in Sky fall. That film is hoping to gross NZ 1 Billion.

We should all be looking at the movie and celebrating it as a success. Not chopping it down in true tall poppy style. 

His numbers aren’t quite correct. New Zealand gave the Hobbit around $67 million in tax breaks for 3 films, the first of which is expected to gross around $3 billion.


We should be celebrating the good deal we got. Instead we have the unions along with their parliamentary proxies the Green and Labour parties decrying the movie, the jobs and the revenue including all the tax revenue received as a result of a very sharp deal.

If they had their way The Hobbit would have been made in Europe.

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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story.  And when he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet.   Cam Slater doesn’t do quiet, and as a result he is a polarising, controversial but highly effective journalist that takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him.  But you can’t ignore him.