Hobbit vs Heineken

This website makes an interesting point.

To put it in perspective: Here are some numbers.

The Government subsidy for Hobbit was approximately NZ 120 Million. The film is expected to gross NZ 3 Billion.

Heineken paid NZ 55 Million for product placement in Sky fall. That film is hoping to gross NZ 1 Billion.

We should all be looking at the movie and celebrating it as a success. Not chopping it down in true tall poppy style. 

His numbers aren’t quite correct. New Zealand gave the Hobbit around $67 million in tax breaks for 3 films, the first of which is expected to gross around $3 billion.


We should be celebrating the good deal we got. Instead we have the unions along with their parliamentary proxies the Green and Labour parties decrying the movie, the jobs and the revenue including all the tax revenue received as a result of a very sharp deal.

If they had their way The Hobbit would have been made in Europe.


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  • In Vino Veritas

    Sharp deal. Yep, that’d be right. Labour (and the Greens) hae no one capable of doing a sharp deal. And history says they have been totally incapable of doing even one.

    • Patrick

      whaddya mean Cullen’s $1.5b for a clapped out train set & preferential long term commercial rents for the previous owner has to be the sharpest bit of business ever. Wonder how much he trousered?

      • In Vino Veritas

        My bad Patrick. I guess Anderton and Labour’s Soveriegn Yachts (Anderton described it as a “triumph for the jobs machine”) investment pales into insignificance against that one. And their investment in Protemix.

  • jt42

    No you are incorrect according to Darien Fenton the hobbit is evil.


  • Gazzaw

    And yet despite labour’s continual criticism of the Hobbit their senior MPs were not above accepting freebies to the premiere. Hypocrisy at its absolute worst. It would seem that the ethics of Trevor pervade the total party.

  • fozzie2

    Hardly and impartial opinion – they are a clothing company that out fits the boys at Weta etc and Mr Jackson himself. Can’t help wondering if the same ‘subsidy’s’ were offered to NZ businesses that create real sustained jobs like the manufacturing sector how good that would be for our economy – once the Hobbit is finished how many of those people will be gainfully employed in the industry ? Short term thinking and pandering to big corporates – dumb economic strategy no matter what colour of the political spectrum you paint yourself !

    • blokeintakapuna

      Well Auntie & Comrad Cullen sold NZ’s manufacturing base down the river signing a FTA with China, allowing their “goods” to flood into NZ, so those that know no better can go into debt to buy useless things they don’t need as they try and keep up with the Jones’s next door.

      Shame plenty forgot about feeding their dependents first though… but look at my new iPhone!

      Of course, since the Unions have all the answers to how business’s should be run, the unions should invest some of the millions they attempt to hide, into business’s – then they can pay school leavers $15/hr, plus have the added bonus of returning all the profits generated back into Labour’s slush or election funds.

      There – solved it for ya

      • fozzie2

        Bitty if that is the sum total of your economic theory – then we are blessed that you are nowhere near treasury !

    • Dumrse

      Fuck you are think.

      • fozzie2

        a think I am you are by your own admission a dumrse !

        • Dumrse

          I was thinking THICK……..and nothings changed.

    • Lofty

      My God you really are just a tribal useful idiot aren’t you.
      No idea of financial and marketing facts.

  • Dave

    Even if NZ lost money on the Hobbit its stil la bloody good investment, surely the Nasty PArty has heard of Strategic Marketing. Look at the interest The Hobbit is generating overseas. Living in Aussie, it makes me smile every time I hear or read a comment on the Hobbit, and think just how strategic JK was with the support, and the NZ trailers he negotiated. Then I am reminded how stupid the nasty party really is, caught with their pants down, and they still don’t understand why. Brilliant.

  • anonymouse

    Speaking of Hobbit haters, I am hoping that this come to fruition,


    I can’t wait for labour to run round alienating Waitakere man even more by opposing Arnie making a Conan film in NZ….

  • Anonymouse Coward

    So the large film subsidy scheme set up by Jim(party of one) Anderton is winner.

    I await comments from the pro-Hobbit commentariat that Jim is a wise person.

  • cows4me

    If the lunatic left really knew how to do business do you think they would not be in boots and all. Useless tits all of them. The reason they’re really into wealth redistribution is because they have no fucking idea how to make wealth, so much easier to pretend you know how the world works then actually attempt to prove it.

  • Honcho

    The thing im getting pissed off with, is we didnt spend any money, the government didnt give away a single cent, they gave a simple tax break. No different to getting 15% off the new toaster you would like from harvey norman.
    Although the simple truth should not get in the way of rabid left wing sensationalism.

    • Lofty

      Well said Honcho…it has been rankling me for quite a well also.

  • “Who cares how much it cost, the money doesn’t actually get forked out by us the taxpayer; it is a loss of perceived income.”

    See. Tax isn’t tax if it’s taken out our your income before it reaches your hand.

  • Mr_Blobby

    I wonder how much “The Green Muppet Movie” would Gross.