Is Trev advising Subway? Advertising inches that just aren’t there

Subway is copping a caning in social media, they must have Trevor Mallard advising them:

Subway 11 inch foot long sandwich

When it comes to Subway, size matters, as the fast food chain discovered when Australian Matt Corby hit its Facebook page seeking to find out why a sandwich didn’t measure up.

On Tuesday Corby uploaded a photograph on Subway’s Facebook page showing a tape measure sizing up a footlong, which was an inch short at 11 inches. He wrote: “pls respond”.

As of Thursday afternoon the post had more than 129,000 “likes” and had been shared over 3700 times.

More than 5700 people commented on the post, ranging from the outraged (“this is the biggest scam that America is facing right now”) to the obvious sexual allusions, to the problem solvers (“The bread is frozen, when it is thawed, it needs to be pulled to the correct length and then proofed to the right size. They just missed that step.”).

Several others posted their own photos of inadequately sized footlongs.

Subway’s response was gayer than a Sydney Mardi Gras conga line:

“Hi, Matt. Thanks for writing. Looking at this photo, this bread is not baked to our standards,” Subway wrote on Thursday in response to his post.

“We have policies in place to ensure that our fresh baked bread is consistent and has the same great taste no matter which Subway restaurant around the world you visit. We value your feedback and want to thank you again for being a fan.”


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story.  And when he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet.   Cam Slater doesn’t do quiet, and as a result he is a polarising, controversial but highly effective journalist that takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him.  But you can’t ignore him.

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