Maccas copping flak for NZ Hoki

McDonald’s has signed on with the Marine Stewardship Council to show that the fish it serves is caught in an environmentally responsible manner. Obviously some focus groups have told them that this matters to people.

However they have copped some flak including the certification of NZ Hoki for the New Zealand market.

Some of the council’s decisions have met with wide criticism, including the certification of a fish called the New Zealand hoki that McDonald’s serves in some Filet-O-Fish sandwiches outside the United States. The council has also certified as sustainable fisheries for which scientists say the data is so scarce that any management plan is pure guesswork, including those of the Antarctic krill and the Antarctic and Patagonian toothfish. 

This surprises me a bit, New Zealand has a great reputation for fisheries management. Probably some green wanker having a go at us.


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  • thor42

    I reckon they should use Greens. Easier to catch, too.

    • Hazards001

      LOL the fullashit combo?

      • Steve (North Shore)

        would you like flies with that?

  • Saccharomyces

    I don’t eat Hoki if I can avoid it. Not because of some sustainability bollox, but because its shit.

    • Steve (North Shore)

      It’s not even good for bait

  • Sen D’ cruz

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