Russell Brown actually gets it

Russell Brown has explained in sensible words why Kim DotCon is a fat thieving German fraud. I am much more base that Russell as you can see.

So it’s okay, because he’s not going to steal advertising inventory from small publishers, only large ones. Except that Google and Yahoo aren’t only publishers: they also operate advertising networks that place ads on third party sites – ads that produce revenue that many small publishers rely on.

I’ve written here before about the punishing trends in online advertising. When you read a story hailing 20% growth in digital advertising, you need to bear in mind that most of that is going to the big players – Google and Facebook – and a lesser portion to the larger established media players, such as Fairfax. 

Very little of it goes directly to small publishers like us. What I can’t see is how MegaKey could possibly do anything but make things worse. At various times, we’ve had Google AdSense positions on Public Address. They have reliably brought in five eighths of fuck-all. Under MegaKey, things would be simpler: they’d bring in absolutely nothing – and we’d entirely lose control of advertising content.

It is still not ok to steal from small publishers…stealing is stealing. I wonder if David Fisher will live up to his own words as a copyright hardliner once the Herald’s advertising inventory, some of which is served up by Google, starts being attacked by the DotCon the thief and his hordes of thieving customers.

It is pleasing to see that Russell Brown has put some words around what Kim DotCon is actually going to do…continue on his stealing ways.

He has also painted a great big target on his forehead by saying he is going to go after 10% of Google’s revenue. Google is not likely to allow that to happen.


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  • Mr_Blobby

    The only constant is change. Somebody invented the wheel and things changed. Get with the program or become a dinosaur.

    • The only constant is human nature. Some create, and others steal from the creators.

      “Throughout history, poverty is the normal condition of man. Advances which permit this norm to be exceeded — here and there, now and then — are the work of an extremely small minority, frequently despised, often condemned, and almost always opposed by all right-thinking people. Whenever this tiny minority is kept from creating, or (as sometimes happens) is driven out of a society, the people then slip back into abject poverty.This is known as ‘bad luck’.”
      Robert A. Heinlein, Time Enough for Love [1973]

      • Hazards001

        It’s bad form to quote the biggest pedophile in literature

  • Jeff McGregor

    If dotconz had an issue with incompetent law enforcement before, he hasn’t seen anything yet. Start to fuck with Google and some black hat ninja shit is going to descend on Coatesville.

    The fact is, neither Google, or Yahoo will allow their ads to be disrupted. As Browny points out, publishers wont get diddly from Megakey.

    It will be interesting to see how this plays out

  • Mr_V4

    For those that remember the dial-up days there was software which you could install and it would display banner ads across the bottom of your screen. You would get paid like 1c per ad or something.
    So this idea doesn seem all that out there.
    Surely we still own our own computers? ie get to decide what we see on it and what runs on it?

  • nat187

    taking business away from another company is called “doing business” , that’s not stealing is it ?

    • If I choose to use Google to serve my ads, that is my choice and not Kim Dotcom’s to dictate to me, nor steal my ads.

      • Mr_V4

        Well lets just wait and see how this thing actually comes out. I’m not sure how Russell Brown has some sort of inside word, and he makes an awful lot of assumptions on what Megakey actually is.

        Ira Rothken seems a pretty clued up guy, I’m not sure dotcoms lawyers will be keen on him walking straight into another potential raid.
        I would have though the fact that Adsense brings in 5/8ths of fuck all is a reason to welcome more ad related competition, – see what it brings rather than say google is offering crumbs, so thats what I’ll take.

      • p1llock

        Get into the 21st century Cam, most savvy internet users have installed
        adblock+ and NoScript to block out ads . He is asking users of his music
        download platform to either pay for the music they download or view ads
        if they want to download music without paying . A portion of that
        revenue will go to the artist .

        This is why the big money players
        in the music business wanted to take him down. Artists could bypass the
        middleman and still make $ .

        • Pissedoffyouth

          That’s one of the biggest scams and why they went so hard against napster etc – the record label makes all the money from CD sales, the artist make most money from touring etc

        • Jeff McGregor

          You cant block ads on the google search engine, so really we are only talking about the display network. My clients who use the GDN are still making money. My guess would be 5% tops use ad blocking software.

      • nat187

        and with that belief ,do you expect that my local government should be able to dictate what i dress the interior of my house windows with so as to influence my view of what’s out on the street ?

  • Andy

    Also, you must be a complete idiot to install anything provided by KD on you home PC or Laptop or mobile phone.
    Surely nobody is that stupid.

  • unitedtribes

    DC facilitates theft for millions of people who feel no guilt. Maybe because they also have been ripped off for far to long.