Campbell Live jumps the shark


Look, I understand some of you are missing the taste of it in the morning, but Stuff is losing the plot with this article foreshadowing its imminent re-appearance:

An impending announcement from Sanitarium is widely tipped to confirm Marmite will shortly be back in production.

Sanitarium, the makers of Marmite, confirmed on their Facebookpage they would be making an announcement tonight at 7pm relating to the production of the breakfast spread.

Yeah, whatever.

But Stuff is just trying to ride the Hype Wave.  Because it gets worse:  

Let’s take the Campbell Live Prime Time slot and really ram one up those idiots at Seven Sharp by making this a ratings winner, shall we?


Exclusively LIVE!



What is much more interesting, and entertaining, are the majority of the comments on that Stuff piece aren’t showing Sanitarium much love:





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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story.  And when he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet.   Cam Slater doesn’t do quiet, and as a result he is a polarising, controversial but highly effective journalist that takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him.  But you can’t ignore him.