A to the S to the S

Advertising Strategy 101

– Choose an old man that people are slightly familiar with. Describe him as retro cool. People will warm to him immediately.

– Get him to shout out and gesticulate wildly. People like this and don’t find it intimidating or irritating.

– Then associate him with hip hop slang. People will find this credible and listen closely.

A to the S to the B needs to back to the drawing B to the O to the A to the R to the D.


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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story.  And when he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats.

They say that news is something that someone, somewhere, wants kept quiet.   Cam Slater doesn’t do quiet, and as a result he is a polarising, controversial but highly effective journalist that takes no prisoners.

He is fearless in his pursuit of a story.

Love him or loathe him.  But you can’t ignore him.

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